SolutionSolutions

IntuiFace CommerceIntuiFace Commerce

The In-Store Interactive Digital Shopping Experience Platform

A common theme amongst in-store retailers is the imbalanced competition with online-only retailers. Combine the low cost of digital storefronts with mobile device-enabled price comparison tools and you have a powerful disincentive for consumers to cross your store’s doorstep. Getting shoppers back can’t be fought on price alone – online will almost always win. The key is to identify and deploy in-store experiences the Web cannot replicate. Interactivity – such as touch and gesture – is at the heart of one solution and IntuiFace Commerce is the answer.

IntuiFace Commerce is a highly configurable software platform dedicated to the design, development, deployment and management of fully orchestrated in-store interactive shopping experiences. They’re experiences not simply because they take advantage of post-iPhone technology, at the cutting edge of interactivity, but because they are designed to embody your brand personality, design aesthetic, customer demographic and store layout. IntuiLab brings user experience, human-machine interaction and retail expertise to every engagement, ensuring your in-store solution is both unique and functional, reflecting your brand and immersing your customer in a memorable shopping experience that can’t be achieved in a Web browser or on a mobile device.

Executed correctly, these interactive applications can measurably impact:

  1. foot traffic capture, reducing the burden on a potentially limited number of sales people to speak with every visitor
  2. consumer dwell time, extending their exposure to sales campaigns, new product releases and accessory options
  3. inventory exposure, replacing item-by-item browsing with extensive product displays that can lead to up-selling and cross-selling
  4. repeat and word-of-mouth business, thrilling customers with visually and physically engaging experiences that bring self-service, side-by-side shopping (with friends, family, etc.) and consultative selling to the next level
  5. retailer reputation, creating a ‘cool’ factor that reinvigorates brand perception
  6. sales associate performance, both by acting as a teaching device through dedicated training applications and by enabling reps to focus their attention more on customer relationships than on product specs and inventory availability

IntuiFace Commerce is hardware and operating system agnostic, meaning our solutions can be deployed on any interactive device – tablet, monitor, table or wall – running on Android, iOS or Windows. The only limitation is imposed by the nature of your customer, your store and the benefits you target. A point-of-sale application should not require interaction with a privacy-challenged 56” screen; a highly configurable browsing application should not be limited to a 7” tablet. Interaction is also not limited to a multi-touch experience. Remote gestures – using offerings like Microsoft Kinect – RFID readers, loyalty card scanners and other sensors can be used to personalize the experience. In-Store Interactivity


Underneath this custom experience is a unified software and IT infrastructure, simplifying and facilitating design reuse, device management, content deployment, and information sharing with back office applications like CRM, ERP, business intelligence and inventory management systems. Through this standardized and centralized management approach, updates take seconds and minutes, not days and weeks, ensuring your in-store devices reflect up-to-the-minute pricing, inventory, and marketing campaign information and incentives.

At a time when customers are deserting stores in favor of shopping on the Internet, IntuiFace Commerce creates incentives to bring them back by offering unique, memorable and satisfying buying experiences that can’t be found at home.

Who is it for?

IntuiFace Commerce addresses the needs of any business selling goods or services on a showroom floor. Click here for a look at some of our customers.

  • Material goods: Electronics, Apparel, Cosmetics, Eyewear, Grocery, Telecom
  • Services: Banking, Insurance, Real Estate

Key Features

Creates intuitive, immersive and attractive experiences for store shoppers

  • Multitouch and Kinect-based gestures for natural interactions and zero-time learning curve for shoppers
  • Customer identification via RFID, visual card, 2D barcode, magnetic card, etc.
  • Interaction with “physical” objects (such as products, flyers, etc.) as well as with videos, maps and social media content

Offers wide array of design and customization capabilities

  • Total control over application branding as well as skinning of content and layout
  • Use of all retailer’s preexisting design assets – images, videos, documents, websites, etc
  • Store and device-specific content based on customer demographics
  • One platform, multiple and distinctive user experiences

Introduces new and novel methods for discovering, selecting and purchasing products

  • Smooth browsing through large product collections with multi-criteria filtering and sorting
  • Engaging product presentation, filtering, comparison, selection and simulation using rich media
  • Natural navigation between offerings for cross- and up-selling

(For a complete demonstration of these features, watch our IntuiFace Commerce showcase video.)

Adapts to and scales with most store and retail chain configurations

  • From small stores with one device to retailer flagships with dozens of stores – all managed from centralized location
  • Available for any interactive form factor: horizontal (tables), vertical (wall) or tilted (kiosk), from small 7 inch tablets to large 50+ inch wall mounted screens
  • Adapted to self-service and customer/vendor interactions, whether fixed or mobile
  • Configurable digital customer path workflows for each device and across the store

Integrates with existing IT retail infrastructure

  • Integration with retailer’s back-office systems
    • E-commerce platform for product catalog, pricing, promotion and purchase
    • ERP for product inventory
    • CRM for customer identification, purchase history and loyalty programs
    • Digital Signage Media catalog for interactive screens
  • Detailed what/when/where analytics at the interactive device, store and retailer levels

How does it work?

Through our consultative IntuiSign delivery process, IntuiLab’s multidisciplinary team of human factor, user experience and retail experts will work with you to discover and design the right solution for your needs. The resulting design is then implemented by IntuiLab, accompanied by a three month commitment to deliver an in-store pilot. Have an idea for bringing interactivity to your store? Contact us with your project brief to get a preliminary quote.