ProcessProcess

IntuiSign:
A Collaborative Process for Creating Innovative User Experiences for Retail

IntuiSign is the process used by IntuiLab in all its projects to collaboratively design retail-centric user experiences with its customers. Originating from research work in human factor and UI design, and enriched by our deep experience in designing complex interactive systems for a wide variety of industries, IntuiSign is a design process that is:

  • Effective, quickly leading to solutions that meet the needs of our customers.
  • Open, enabling the exploration and integration of innovative solutions and differentiators.
  • Versatile, adaptable to the context and specifics of any project.

Following our customers’ delivery of content identified as a prerequisite for project development, IntuiLab commits to deploy an in-store pilot in under three months.

Process Characteristics

IntuiSign is a participatory process. It fosters close cooperation between the client (marketing, target users, business experts) and IntuiLab (human factors, graphic designers, UI designers, UI developers). The viewpoints and experiences of each participant are shared during design (brainstorming, collaborative sketching) and evaluation sessions. This human-centered approach stimulates creativity and produces innovative solutions that anticipate the needs of future users while, at the same time, delivering highly functional, visually stimulating, cutting edge in-store applications today. Done right, these in-store applications can engage otherwise unaddressed walk-in traffic, improve cross-sell and upsell frequency, and increase repeat visitation through the creation of unique experiences not achievable online.

IntuiSign is iterative, enabling you to create, illustrate (paper model or early prototype), evaluate and refine the target interactive solution(s). During each iteration, priorities and solutions are selected and validated for the next round. Iterations reduce cost by identifying potential problems early and mitigating the risk of rejection at each stage by various stakeholders. IntuiSign provides these benefits by establishing a closed-loop between IntuiLab, our client and their end-users by always “staying in sync”, avoiding the classical tunnel effect found in many other design and development processes.

Three Structured Phases

The IntuiSign process consists of three phases. The nature and number of iterations within each phase are based upon the context and specific challenges of the project.

  1. Datalysis: information collection and analysis (current and target shopper activity, existing systems, available technology, etc.) to provide the right input material for the design (requirements, key design points, graphic trends, user profiles, usage scenarios, etc.).
  2. Mock-up: exploration, illustration and evaluation of UI and interaction solutions with paper models, sketches and storyboards; definition of the UI composition, graphic design elements and interaction devices.
  3. Realization: implementation of the mock-ups and storyboards using an IntuiFace Platform -based prototype to refine solutions, expose inefficiencies and assess the future system. This phase includes several iterations, enabling a gradual transition toward final implementation.
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In-store pilots enable manageable real-world trials, facilitated through a remote monitoring and management infrastructure that enables IntuiLab to deploy updates automatically and as needed.